Runway's Agent just got a new power-up. The company shipped Agent Skills, a feature that lets you trigger complex, multi-step marketing production workflows with a single slash command. Type / in the Agent chat, pick a Skill, and the system handles the rest: scripting, generating, editing, and formatting video assets end to end.
The problem it's solving
Every marketer knows what it takes to drive revenue: analyze what's working, make more of it, cut what's not. In practice, making that happen across every campaign, social post, and paid ad is more than one person or even a lean team can keep up with. That gap between knowing and doing is where most marketing falls short. Agent Skills is Runway's answer to that gap.
The feature builds directly on top of Agent 2.0, which launched just a week prior. Agent 2.0 is an upgraded Runway Agent experience designed to close that gap. Bring in what you're working with: a paid ads campaign that isn't converting, a product you're launching next week, or an audience you're trying to break into. Agent analyzes it, asks the right questions, and builds with you until it's right, all in one conversation.
What Skills actually do
Agent Skills let you build an ad campaign, create a commercial, localize your ads, and more with a simple command. The slash-command interface is the key UX decision here: instead of freeform prompting, you get a structured menu of pre-built workflows that the agent executes autonomously once triggered.
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