Runway just shipped a new App called Ad Localization , upload one image ad, pick your target languages, and get a localized version for every market in a single click. No Photoshop, no translation agency, no manual text replacement.
The old way was genuinely painful
Ad localization has always been one of those tasks that sounds simple but eats up disproportionate time. A single campaign going to five markets means five rounds of copy translation, five rounds of font-fitting, five rounds of design QA, and five rounds of client approval. Runway's CEO has publicly claimed a major ad agency replicated a $300K–$600K production campaign for roughly $3K using Runway , and localization overhead is a big part of why traditional production costs balloon.
What the App actually does
The Ad Localization App lives inside Runway's Apps section alongside tools like Slide Maker, Edit Studio, and Character Script to Video. Apps are a suite of use-case-specific workflows that allow you to execute particular tasks using the generative tools available in Runway. The flow is straightforward:
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