Midjourney Reveals Its First Hardware Project, the Orb You Walk Inside
Midjourney is unveiling its first-ever physical product at a live San Francisco event — and the only clue is that you can go inside it.
- Midjourney is revealing its first hardware product at a live San Francisco event, with a public livestream at 6pm PT.
- The only hint: "you can go inside it" — ruling out wearables and pointing toward a room-scale or immersive spatial experience.
- The project, nicknamed "Orb," is led by CEO David Holz and Ahmad Abbas, former Apple Vision Pro hardware engineering manager.
- Midjourney has $200M ARR and a ~$10B valuation with under 100 employees — giving it the runway to pursue long-horizon hardware bets without VC pressure.
- Hardware could require Midjourney's first outside capital, a significant departure for a company that has been self-funded for five years.
- The project is framed as experimental, not a consumer product — expect a direction reveal and prototype, not an immediate purchase option.
Midjourney just announced it will reveal its first hardware project at a live, in-person launch event in San Francisco. The announcement is deliberately cryptic: no product name, no specs, no price. Just a livestream invite, a few remaining slots for attendees, and one tantalizing hint from the team: "it's not what you expect" and "you can go inside of it." That last detail has sent the AI creative community into full speculation mode.
Two Years in the Making
This moment has been building quietly since late 2023. In August 2024, Midjourney announced it was entering the hardware space, hiring Ahmad Abbas , former Hardware Engineering Manager on Apple's Vision Pro and a former colleague of CEO David Holz at Leap Motion , to lead the new division. The project was informally nicknamed "Orb" inside the company.
In a March 2026 interview, Holz disclosed that Midjourney was exploring a small hardware project, informally called "Orb," led by Holz and Abbas, both former Leap Motion engineers. Holz indicated that the program could conceivably require Midjourney's first outside capital , a notable departure for a company that has rejected venture capital for five years.
Engineer Cheng Lou noted that the hardware has already been visible daily inside the office and will reach the public soon , suggesting this is not a vaporware announcement but a real, physical object that exists today.
The "You Can Go Inside" Clue
The most revealing hint in the announcement thread is the response to a curious follower: "no egg this time , but you can go inside of it." That single phrase rules out wearables, pendants, and handheld devices. It points toward something room-scale or at minimum large enough to physically enter , think an immersive display booth, a spatial computing pod, or a walk-in generative environment.