Luma has announced Ray3.2, a significant update to its Ray3 video generation model designed in collaboration with creatives from the entertainment, advertising, and gaming industries. The headline news for builders: for the first time, Ray3.2 is available as an API, letting developers integrate Luma's professional-grade video generation directly into enterprise products, proprietary tools, and custom workflows. This is not a minor capability bump. It's Luma drawing a clear line between AI video as a toy and AI video as a production tool.

From prompting to directing

With this update, creators are no longer just prompting , they are directing. Ray3.2 introduces frame-level control, giving production teams precise control over how action moves and changes from start to finish. The key mechanism enabling this is Multi-Keyframe. Think of keyframes as anchor points you place on a timeline: you define what the scene looks like at specific moments, and the model fills in the motion between them.

By enabling the placement of up to 16 keyframes within a single clip, Luma grants directors and production teams absolute authority over pacing and motion. Creators can choreograph exact narrative beats, camera paths, and visual progressions to flawlessly match meticulous storyboards and client expectations. Previously, most video models gave you a start frame and an end frame at best. Sixteen intermediate control points is a different category of control entirely.

What's actually new in Ray3.2

• Multi-Keyframe: Up to 16 keyframes inside a single clip, directing what changes and what holds, beat by beat , and this sequence-level control is exposed at the API.
• Video-to-Video (V2V) at 20 seconds: Modify Video V2 reshapes footage you already have , swap the wall, the world, the wardrobe , while the lighting holds and the performance survives, up to 20 seconds at 1080p.
• Native HDR and 16-bit EXR export: Native HDR Generation and 16-bit EXR Export so AI work composites alongside live-action plates in users' Resolve or Nuke. EXR is the file format used by professional colorists and compositors , the fact that generated footage can now be exported in this format is what makes it a real production asset.